Jay Gilbert

Jay Gilbert, Project Manager

As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Queen, Van Halen, Elton John and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal Music, Sony Musicand Warner Music Groups.

Jay moved to San Francisco and finally to Los Angeles for Universal where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises [UMe].

Jay has been on the cutting edge of Digital Music Marketing with Universal Music, Sony Musicand Warner Music Groups. It is this unique perspective as a musician, music executive and fan that makes his approach to Digital Strategy and Online Marketing so artist-friendly.

– In 2004 while at Universal, Jay launched the first digital-only label, responsible for all aspects of the operations. The groundbreaking label was featured on NPR, Billboard Magazine, Nights With Alice Cooper, and in the NY Times.

– Jay created the industry’s first sheet music + album download (for the Grammy award-winning “Fingerprints” album by Peter Frampton)

– Received the NARM Award for Best Online Marketing Campaign (for Ron White)

– Created and executed unique online marketing plans for Nirvana, The Police, KISS, Motley Crue, Bob Marley, Jimi Hendrix, Elton John, Styx, Rob Zombie, Johnny Cash, Guns ‘N Roses, Smokey Robinson, Tears For Fears, Rick Springfield, Lisa Loeb, Ringo Starr, Ron White, Peter Frampton, The Temptations, Amy Grant, Melissa Etheridge, The Accidentals, Travis Tritt and many others.

– Guest speaker at UCLA, USC, Columbia University, University of Washington, Colorado State University, UC Denver, Hofstra, Portland State, Los Angeles College of Music music business programs, Folk Alliance, Grammy.com, and Music Business Association Conference.

– Voting member of the Recording Academy and Mentor for GrammyU.

– Curator of the Your Morning Coffee weekly newsletter and co-host of the podcast with Mike Etchart.

Co-host of Billboard Magazine’s Behind The Setlist Podcast with Glenn Peoples.
Co-host of the Music Biz Weekly Podcast with Mike Brandvold.